Citipower, Powercor and United Energy shine a light on the ‘lineys’ who maintain Victoria’s power
Citipower, Powercor and United Energy are putting faces to the people who maintain the power lines throughout Melbourne, in the latest campaign for the three brands.
In the ads, the ‘lineys’ take selfie-style videos of them going about their day-to-day work, rain or shine.
The campaign is launching the ‘Good people in power’ brand platform that will span all three brands and seeks to change customers’ perspectives of the energy networks.
The workers might be “good guys” but it won’t show the buckets of gold paint that the workers are ordered to use while they “gold plate” the network in order to “extract maximum revenue” from the sitting duck consumers.