Citizens of the Great Barrier Reef lets supporters name their coral colours

Conservation group ‘Citizens of the Great Barrier Reef‘ has partnered with Isobar’s With Collective to create a socially driven campaign offering to name a colour of the reef after whoever pledges to save the reef.

Created by Earth Hour founder, Andy Ridley, Citizens of the Great Barrier Reef began as a website asking people to complete six simple actions to protect the Great Barrier Reef and ban the use of plastic straws, plastic coffee cups and use canvas shopping bags instead of plastic ones.

Citizens of the Great Barrier Reef is now asking people to choose a colour and become a ‘Citizen’ by signing in with an email address and name.