Citroën appoints 303Lowe to media and creative account

March 4, 2014 10:41

French owned automotive brand, Citroën has appointed 303Lowe to handle both its creative and media account, Mumbrella can reveal.

The move sees the full service agency take the creative account away from Havas Worldwide, who only won it in March last year, and media duties from Aegis-owned Vizeum.

303Lowe will now manage Citroën’s creative, media, and digital accounts as the company seeks to grow its market share in Australia ahead of the upcoming launch of its Grand C4 Picasso.

“This year is shaping up to be a big one for us as we launch the Grand C4 Picasso, and we feel it’s important to make every dollar count as we look to punch above our weight and boost our awareness in the market,” said Manuel Tyras, Citroën national marketing manager, in a statement.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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