City family turns ‘farmer’ in latest Aussie Farmers Direct campaign by Akkomplice
Leaving farming and fresh food to the experts is the key message behind a new campaign by Aussie Farmers direct pushing its dinner box range.
Created by independent Melbourne-based agency Akkomplice, the ads feature a mum and dad who are trying to conduct farming activities within their city confines.
The ad spots show a mum doing the school run and supermarket shopping in a tractor and a dad training the family dog like a sheepdog and trying to milk a cow.
