Domain launches new-look magazine in close consultation with advertisers
Fairfax’s Domain has today launched a new high-gloss magazine which lifts out of the Australian Financial Review.
The supplement will be published in the AFR on Fridays and repeated in The Sydney Morning Herald and The Age on Saturdays.
The refresh of the existing supplement will feature properties for sale as well as lifestyle features, market insights and neighbourhood profiles. It will also have two covers – designed for readers to flip – with one section focussed on residential property and the other side showcasing new developments alongside lifestyle features, to be known as ‘New Living’.
the off-the-plan property market has slowed considerably. This new look is a result of that change, and the first issue was dominated buy off-the-plan advertising and advertorial.
It’ll also act as market-stimulus collateral that agents can hand out to the shrinking number of buyers at auctions outside the inner CBD areas.
I view this as a sort of canary in the coal mine type measure.