City of Sydney relaunches out-of-home advertising and street furniture tender

One of the most prominent outdoor advertising contracts in the country is still up for grabs, with the City of Sydney going back to the drawing board and once again calling for expressions of interest after starting the process late last year.

The City of Sydney denied the return to EOI stage was due to the flurry of takeover bids involving the country’s largest street furniture providers – with international giant JC Decaux currently offering $1.119bn to purchase APN Outdoor and Ooh Media hoping to purchase Adshel for $570m – instead suggesting this second stage would enable those pitching for the business to bring a refined offering to the table and more adequately respond to the complex nature of the contract. 

JC Decaux street furniture and advertising in the Sydney CBD, which will be removed, regardless of who wins the contract

JC Decaux won the contract in 1998 ahead of the Sydney 2000 Olympic Games, but the City of Sydney said the out-of-home industry, and the expectations of consumers and residents, had rapidly evolved since then.