Claire Williams the new head of marketing for Premium Content Alliance

The Premium Content Alliance (PCA) has appointed Claire Williams to the role of head of marketing. She will oversee the marketing of the Alliance’s three brands, ThinkTV, ThinkNewsBrands and ThinkPremiumDigital.

Williams joins the business with more than 25 years of marketing and research experience, including 14 years with Lion where, in her last role as consumer connections director, she led media and partnerships across some of Australia’s best-known beer brands.

Claire Williams