Classic Rock rebrand repositions network again
New branding for Sydney
New branding for Melbourne
Previous branding of Classic Rock
DMG’s second mini radio network Classic Rock has quietly completed a rebrand which has seen them relabled as Sydney’s 95.3 FM and Melbourne’s 91.5FM.
This is the second major repositioning since DMG axed Vega in March last year and relaunched it as Classic Rock. The network’s new slogan is “Classic songs. Classic rock.”
Group programme director Paul Jackson told Mumbrella that the on air repositioning began some time ago. Today’s ratings survey is the first which has seen the stations appear as Sydney’s 95.3FM and Melbourne’s 91.5FM rather than Classic Rock.
The new logo is fantastic.
Right up there with the 2SM / 3XY record in demin or the original Triple M logo with Dr Dan.
Not.
i think the work-experience kid must have designed this version. Under-promise and under-deliver.
So is digital radio dead then?
I guess that a station name that was clearly identifiable on Digital Radio was seen as a too big of a negative.
“In my mind I can hear the final product…” No, they’re voices that you shouldn’t be listening to. What a silly change, from something decent to something shit. But at least it now matches the on-air sound.
It’s the best radio station in Sydney… well, it’s like a lesson in classic rock anyway. I’m learning some stuff I missed in my childhood.
Crap rebranding though, I liked saying I tuned the radio at work to classic rock in a work of subversion against pop. If I say I’ve tuned it to 95.3, no-one will give a rats. “What station is that? Oh, it’s…
a) 95.3
b) Classic Rock
c) 95.3 Classic Rock Classic Songs”
Which makes more sense?
Aren’t analogue signals being switched off in a few years? Good time to make your brand just the number on the dial… This is a classic case of an old school programmer leading a brand change – ‘Make sure people know the frequency!’