Claxon takes on Serving Our People as pro bono partner
Independent agency Claxon will provide pro-bono marketing support for Queensland charity, Serving Our People (SOP).
As the marketing partner, Claxon will help raise awareness of the charity’s offering by providing strategy, creative, content creation and more.
Established during the pandemic in March 2020, SOP aims to serve and support those in need by delivering anything to anyone in need.
It stands as the only complimentary delivery logistics organisation in Australia, providing emergency relief and first responders during major disasters and supporting communities during times of crisis. Since its inception, SOP has delivered assistance to more than 500,000 people and households.
Claxon chief growth officer Jade Axford said by providing the skills, expertise and man-hours to help SOP, they will be able to continue their great work.
“When you consider there are millions of people in Australia currently living in poverty and the rising costs of living will put millions more people under immense financial pressure, it is a small gesture to offer help where we can help most.”
SOP operates three free supermarkets in South East Queensland, providing vital food and living supplies for hundreds of thousands of people annually. They also support domestic violence survivors to find accommodation, essential household items, food and clothing.
SOP founder Yas Daniel Matbouly said: “Our mission is to serve the people of Australia in whatever capacity they need, be they infants, children, families, the elderly, displaced or disadvantaged individuals and communities, carers, disaster victims or people living with a disability.
“We are truly honoured Claxon has joined forces with our team offering their marketing support and services. By raising awareness of who we are and what we offer, we can raise vital funds to fuel our initiatives that help anyone who needs assistance.”
Work has already commenced, with Claxon recently designing and creating all promotional collateral to support The Kollosche People’s Ball: SOP’s major annual fundraising event held recently on the Gold Coast.
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