Clean Up Australia ads invite volunteers to sleep well

Tim Burrowes

January 20, 2011 12:43

DDB has created a series of three ads to promote March’s Clean Up Australia Day.

The message focuses on persuading consumers that they will sleep well if they help out.

Ian Kiernan, chairman of Clean Up Australia, said: “The new adverts are a departure from a focus on the detrimental effects of rubbish in the environment. In 2011 we are appealing to people to share the rewards and personal satisfaction of their efforts. We want viewers to feel that cleaning up their local community and doing their bit for the environment will help them to rest well at night.”

The date of the event is March 6.

The ads – produced by Window Productions – will run on national TV alongside radio, print and Facebook advertising.

Credits:

Creative Director: Mark Harricks
Business Management: Andrew Crichton, Robbie Moore
Agency Producers: Kristy Fransen, Amy Hansen
Copywriter: Dave Shirlaw
Art Director: Ian Broekhuizen
Director: Daniel Reisinger
Producer: Nick Simkins

https://www.youtube.com/watch?v=3Y6NqjSmWLc

Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

Topics

ad Advertising DDB

1 COMMENTS

re: turn on 20 Jan 11

Clever to focus on the positive sense of well-being in volunteering rather than the negative sense of obligation. DDB has tapped into the public’s growing awareness that volunteering is its own reward.

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