Clean Up Australia says get your gloves on

Environmental movement Clean Up Australia has rolled out its 2026 campaign for Clean Up Australia Day, which takes place on March 1.

The “Get Your Gloves On” platform is designed to unify all Australians, regardless of backgrounds or status, under the banner that we all live on one land, and have a responsibility to preserve it. Consequently, it asks viewers to put their gloves on and get involved with the clean up.

The campaign — which spans a 30-second TVC, a revamped website and new branding — was developed by Sydney-based creative agency Uberbrand, with Spark Foundry managing media and Feature Communications overseeing influencer content and public relations.

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