Decision to close Clemenger Adelaide down to shrinking market says Robert Morgan

Clemenger BBDO remains committed to its Brisbane and Perth offices as it closes doors in Adelaide due to the marketing shrinking, chairman Robert Morgan has told Mumbrella.

Earlier this week Morgan confirmed the closure of the agency in South Australia, which had clients including Fantastic Snacks, BankSA, the University of South Australia and several state government departments on its roster.

“We’re very much committed to Brisbane and Perth as we are to Melbourne and Sydney. Adelaide, we’ve been there a long time, these decisions are never taken lightly, but we felt in the long term, this is the right sort of move,” Morgan said.

Morgan declined to comment on which clients were transferring across from January 1, but said the majority of the agency’s staff are expected to move to KWP, which Mumbrella understands sits between 20 and 25.