Clemenger BBDO Sydney wins the creative account for Blue Ribbon Ice Cream

Clemenger BBDO Sydney has won the creative account for Unilever ice cream brand Streets Blue Ribbon, following a competitive four-way pitch.

The agency has already been tasked with developing a brand-building campaign for Blue Ribbon which addresses its expanding product range into Protein Bar ice creams and its Crafted flavour range.

Clemenger BBDO has been tasked with developing a new brand platform for Blue Ribbon

Clemenger BBDO Sydney must create a distinct brand platform which will effectively apply to each of the brand’s products.