Powerade encourages Aussies to ‘Sweat it Out’ in latest ads, with Dylan Alcott and Sam Kerr fronting the OOH executions

March 2, 2020 10:48

Powerade has launched a million-dollar campaign calling on Australians to ‘Sweat it Out’ and feel the benefits of releasing their stress and pressures at the end of a long day.

Captain of the Matildas, Sam Kerr, and dual sport gold medallist and 10-time tennis grand slam winner, Dylan Alcott, front the OOH creative for the campaign.

The TVC will appear across television, online video and social media. The campaign will also run on digital out-of-home, proximity, POS and in a range of fitness centres.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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