Vic Health’s This Girl Can campaign returns with message about not comparing oneself to #Fitspo images on social media

Vic Health has followed up on its 2018 This Girl Can campaign with a new instalment aiming to get women to exercise not for the benefit of how they look, but for how they feel.

The campaign features women from across the state of Victoria, including personal trainer Natasha Korbut and amputee swimmer Karen Veldhuizen, undertaking a variety of activities from football and soccer, to dance and skateboarding.

The This Girl Can campaign originated in the UK in 2015. Over two-and-a-half years the campaign inspired 2.8m British women to go out and do some activity or more activity. The 2018 Australian version so far has inspired over 400,000 women to get active.