Remaking Clems Melbourne
Mumbrella’s Simon Canning talks to the senior staff of Clemenger BBDO Melbourne about their plans for the venerable agency brand
More than 18 months after taking control of Clemenger BBDO in Melbourne, Nick Garrett has run a broom through the agency in a radical restructure aimed at breaking down internal silos and resetting the agency for its next stage of growth.
Garrett has completely retooled Clemenger Melbourne since joining from Colenso
Garrett’s reinvention with the help of creative chairman James McGrath and head of CRM Gayle While, hired from Lavender, is positioning the business to become, in his own words, a world creative leader, not just the best agency on Australia.
While Garrett’s work is about setting a course, it could also be a harbinger for the future of the broader group and its leadership with Rob Morgan, the man who has steered the Clemenger ship in Australia and New Zealand, poised to celebrate 20 years at the helm next year.
Good on you Nick. Bloody amazing.
Good to see at least one Australian agency is trying to escape old school advertising silos. We are very much behind the rest of the world.
I am excited to see where Clemenger takes this.
Nick’s a winner. Was obvious even back in our early Chiat LA days. The fact that he won’t allow the best agency in the land to rest on their laurels only goes to prove that yet again.
Nice work Nick, knew you’d go over and get the job done.