Clemenger Group repositions Traffik and expands services

Clemenger Group activation agency Traffik has repositioned its business to incorporate sponsorship, planning, PR and social functions to its established experiential, digital, shopper marketing and staffing services.

The repositioning is encompassed by the agency’s new philosophy, ‘Everything Activation’, reflecting the need for activations outside of integrated campaigns to be the third pillar of marketing.

The reposition is in response to increased demand for an agency partner which houses the full suite of specialist services and works in tandem with creative and media agencies.