Clinique celebrates positive beginnings in new social media campaign

Miranda Ward

January 14, 2015 1:18

Beauty brand Clinique has kicked off a social media campaign #StartBetter with the aim of engaging with consumers.

Launched by media agency OMD, the campaign begins with a video that asks the question “When was the last time…you did something for the first time?” It is designed to let consumers celebrate the idea that everyone deserves to start better.

https://www.youtube.com/watch?v=19_JUAw_Zeg

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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4 COMMENTS

Cognitive DIssonance 14 Jan 15

headline typo

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NoseyParker 14 Jan 15

You guys have spelled CLINIQUE in correctly in the head, sure its not quite the epic fail of the recent missing “o” in countdown scandal, but you know what they say about glass houses, right?

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Subster 14 Jan 15

Hi there, typo in header. Clinque > Clinique

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Miranda Ward 14 Jan 15

Thanks everyone, we’ve fixed that up.

Cheers,
Miranda – Mumbrella