Anti-palm oil ad targets Doritos Crash the Super Bowl campaign
Consumer group movement SumOfUs is targeting the Doritos Crash the Super Bowl competition with a new ad calling out the brand, and its parent company PepsiCo, for using palm oil.
The spot features a couple falling in love and marrying based on a shared love for Doritos. But when the couple travels to see where “it all began”, they find a rainforest destroyed to make way for palm oil plantations.
SumofUs campaigns director Kaytee Riek said: ““Rainforests across Southeast Asia are destroyed every day to make way for massive palm oil plantations.
Wow, watch out palm oil users in Australia.
Brilliant!
Clearly not so brilliant for PepsiCo. Surely some legal “something” to come of this before it goes live.
Just say CC’s.
Great video!
Absolutely love your work SumOfUs. Great to see NFPs sticking it to big brands. Really don’t know how those people go to sleep at night.
Who knows, all this destruction may even come to bit them in the @ss in their lifetime, and in some ways I hope it does.
The sheer ignorance that some people – educated people – have towards issues like this is just frightening.
We are all on the same team folks.
Brilliant.
Over 7 million views and counting. Stand up and be counted Pepsico!