Woolworths unveils ad promoting sponsorship of tennis ballkids
Woolworths has kicked off a new campaign promoting its sponorship of the ballkids at a number of Australian tennis events as part of its partnership with Tennis Australia.
The TV ad, created by Leo Burnett Sydney, features a number of the ballkids, dressed in Woolworths branded green outfits, throwing and running to pick up pieces of fruit.
https://www.youtube.com/watch?v=ml56H_bnv9Y&feature=youtu.be
The supermarket will sponsor the ballkids at The Australian Open, the Australian Open Series, the Pro Tour and the ballkid training program and will work with Tennis Australia to enhance the program with the aim to increase registrations.
This is from a top 10 world wide Chief Creative Officer as recently published in Creativity Magazine in the USA.
Amazing work. Well done.
Jon Lajoie’s tennis ball campaign was definitely better
https://www.youtube.com/watch?v=EFTbHvPDWmo
Proof they do freeze their oranges right there in that commercial.
I can see the cricket sponsorship as the stumps would be zucchinis and the balls could be plums. Imagine if Woolworths sponsors the 2015 Mardi Gras. The mind boggles.
@ By Ranking
Much harder on a real client.
On a real brief.
For an ad that will actually run with a proper media plan.
Ver white bread, no girls , no ethic kids only white Australian male.
Come on Woolies I thought the world had moved on . Or maybe its just you who hasn,t