Close encounters of the sucky kind

Oh dear, oh dear.

They’ll probably pretend all the views from people going to see how much this sucks are actually people being ‘touched’ by it…

i like to call hit-and-misses like this as the ‘Waterworld Effect’ – ie. no matter how much budget you throw at a viral campaign, if your idea is crap it’s doomed from the outset.

it’s working so far

For a moment I thought Optus had found a new extension for their animal campaign.

Just because you can … doesn’t mean you should. Why, oh why make such an ad.

Perhaps this would have worked if they had of flown a flying saucer into a crowd, bungee jumped elephants from it, and then let it fly away without making an add from it….. THEN…. watch the footage start to circulate on youtube etc.. then launch a campaign around it………

or perhaps they c can just make a rubbish add?

JD

Very poor. However something else that is very, very poor is using the term ‘viral’ as if it is a noun. Please stop it Tim. You do not create a viral. You CANNOT create a viral. You CAN create a piece of content. If that content is tremendously successful and people are compelled to pass it on and it grows and spreads seemingly like a virus then it can de described as ‘having gone viral’.
This is video. Not viral. It’s also shit. But that’s not the point.

Someone has to Tim. Think of the children…

Shouldn’t that have been a comma after ‘to’ and before ‘Tim’?

Hate greengrocer’s…