Club Med appoints first Australian agency

Resort company Club Med has for the first time appointed an Australian agency to handle its advertising – almost all of which goes online.

After a formal pitch process, Club Med Australia appointed Sydney creative agency Radar.

Radar pipped four other agencies after a three-month pitching process to land the account, which includes Club Med Australia’s digital strategy, creative, media buying, SEO and social media.

A Club Med mobile app will be Radar’s first piece of digital work for the organisation.