CMO of MrBeast’s Feastables returns to Australia to launch new agency

After spending the last seven years in the US, the chief marketing officer of snack brand Feastables – the creation of global Youtube sensation MrBeast – is returning to Australia to start a new venture, Mumbrella can reveal.

Ben Acott has made the move from California back to the Sunshine Coast to launch Magnetic – a new Gen Z creative agency that aims to craft “compelling brands for Gen Z and Gen Alpha audiences… through strategic collaborations with global talent”.

It comes just weeks after MrBeast – real name James Donaldson – visited Australian shores to relaunch the chocolate bars where thousands turned out to see the online personality, who is the most subscribed person on YouTube with 289 million followers.