CNET and Yahoo7 team up for cobranded technology site

Tim Burrowes

May 14, 2010 12:44

Technology site CNET is linking up with Yahoo!7 in a deal which will see the creation of a new co-branded Yahoo!7 CNET Technology site.

CNET will provide the content for the deal while Yahoo!7 will deliver a greater consumer reach.

CNET’s owner CBS Interactive will also be able to sell ad inventory on the channel, while Yahoo!7 will be allocated advertising inventory on CNET Australia.

The technology content will include photography, digital home, tech on-the-go and games. Content will showcase a range of features across these categories including photo-galleries, videos, buying guides and reviews housed within the CNET branded channel.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

steve 14 May 10

Ok, I have thought about this for a bit, taken a good lie down and had a constitutional vino…but serously, are CBSi on drugs!

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CNET and Yahoo7 team up for cobranded technology site

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