CNN looks to new pillars and digital to drive audience and lure brands

August 4, 2016 11:31

The battle between Hillary Clinton and Donald Trump for supremacy in the US will be used as platform for global news brand CNN to grow its offer in the Australian market in coming months with new pillars and an increased focus on native opportunities for brands.

And the network has also highlighted a successful dalliance with MCN in Australia, selling it’s inventory programmatically, freeing its own sales force up to deliver more connected and engaged solutions for advertisers across its platforms, not just through broadcast.

Speaking with Mumbrella in Sydney this week, Sunita Rajan, vice president for Asia Pacific advertising and sales, said the company was now in a position to place renewed efforts into the local market, riding on the back of interest in the US election.

“What we have seen and something we have understood is there is a huge interest in this market for the US stories and that is across, news, current affairs, business, travel, and this year being a banner year (with the US election),” Rajan said.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

Steve 5 Aug 16

Good luck to MCN for raising $500k in ad sales in the next 12 months for an off-shore masthead in an over populated news market where advertising spend prefers locally produced content.

Sunita Rajan is great but has a massive challenge to claim back ROI for CNN’s recent site / tech upgrades.

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