Coca-Cola brings the beach to cricket in summer promo
Coca-Cola has launched a summer campaign across its Coke, Coke Zero and Coke Light brands in partnership with the Australian cricket team.
The campaign sees part of the Sydney Cricket Ground turned into what has been billed as the world’s first pop-up beach in a cricket ground. Competition winners will be able to watch the match while sitting in a sand pit or a splash pool and drinking free Coke.
Consumers will be able to win a place on ‘the Coca-Cola Beach’ for the one day internationals via specially marked bottles of Coke and the brand’s Facebook page.
Look at all those agencies!
Creative collaboration at its best 🙂
good news for cricket australia, may help their flagging participation rates
“A chance to be part of history?” Is this what we have come to?
And was this as good an idea as cricket & coke get?
P U R – L E A S E : enough of this crap cluttering our screens and fouling our minds.
Pornography looks interesting compared to this drivel.
“billed as the world’s first”… always a dangerous statement. And only a little bit of research shows that the Jamaicans did this back in the late 90s. http://static.espncricinfo.com.....N1998.html