Coca-Cola focuses on sugar reductions in new ads
A new series of Coca-Cola advertisements focused on showing the brand’s efforts in reducing sugar across its drinks portfolio has been launched as the iconic soft drink company deals with changing consumer preferences.
The print advertisement made by McCann tells consumers “we’re listening” and draws attention to the brand’s track record in reducing sugar across 22 of its drinks including Fanta and Sprite.
Coca-Cola’s print advertisement running in main stream newspapers
You’d think they could use “our way forward” to not only address health (sugar) but also sustainability (packaging)…
Dragged, kicking and screaming, to this “we’re listening” point in the sugar debate. Bewildered, increasingly irrelevant, so last century Coke.
The copy doesn’t bear scrutiny. “Too Much isn’t good for anyone” Too much? Too much of anything is by definition undesirable. Does this indicate that they knew they were adding excessive sugar all along?
“all new flavours of CC will be either reduced or no sugar.” Flavours reduced? or sugars reduced and /or eliminated?