Coca-Cola gives GoCatch users chance to win free ride in No Sugar promotion

Zoe Samios

July 7, 2017 2:36

While Woolworths won’t be stocking Coca-Cola’s latest drink, Coca-Cola No Sugar in its stores, GoCatch will be helping with the brand’s new product lunch, giving free car trips around Sydney city over the weekend.

Coca-Cola announced it would be removing its Coke Zero product from Australian stores, following the launch of its ‘No Sugar’ brand in Australia one month ago.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

Coca Cola Coca-Cola No Sugar Gocatch

1 COMMENTS

Stuart 8 Jul 17

CCA ballsed up this whole branding transition exercise from top level marketing right down to retail buying level. It should be used as a case study for what not to do in business and marketing education.

User ID not verified.

Latest

ARN back in front of SEN as investors settle down on Kyle & Jackie O saga

CommsCon catchup: Want to survive the AI revolution? Make sure you're in the 'trust' business

Inside the surge of indie media wins

Government seeks agency to sell its $55bn high-speed rail vision

The Mumbrella Awards 2026 shortlist is hot off the presses

Coca-Cola gives GoCatch users chance to win free ride in No Sugar promotion

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE