Coca-Cola gives GoCatch users chance to win free ride in No Sugar promotion

Zoe Samios

July 7, 2017 2:36

While Woolworths won’t be stocking Coca-Cola’s latest drink, Coca-Cola No Sugar in its stores, GoCatch will be helping with the brand’s new product lunch, giving free car trips around Sydney city over the weekend.

Coca-Cola announced it would be removing its Coke Zero product from Australian stores, following the launch of its ‘No Sugar’ brand in Australia one month ago.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

Coca Cola Coca-Cola No Sugar Gocatch

1 COMMENTS

Stuart 8 Jul 17

CCA ballsed up this whole branding transition exercise from top level marketing right down to retail buying level. It should be used as a case study for what not to do in business and marketing education.

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Coca-Cola gives GoCatch users chance to win free ride in No Sugar promotion

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