Coca-Cola to replace Coke Zero with Coca-Cola No Sugar with plans to drive sampling through Shazam and OOH panels
Coca-Cola is set to remove Coke Zero from Australian stores following the launch of its ‘No Sugar’ brand in Australia.
Described as ‘the best-tasting no sugar cola yet’, Coca-Cola No Sugar has been in development for more than five years, and will eventually replace Coke Zero in the Australian market.
Sounds like another “New Coke/Coke Life” disaster in the making. When are companies going to stop fixing something that isn’t broken? Coke Zero is a great product that doesn’t need to taste like Classic Coke, maybe the reason why people buy Coke Zero is that it doesn’t….
Eghhhhhhh *yawn*.
What did you sweeten it with?
The no sugar is misleading.
This stuff is no bloody good for you! In any shape or variety.
“cane sugar can be part of a healthy diet when it’s consumed in the right amount”.
Yeah? How much? And how often? Find me a study that confirms the consumption of caffeinated and carbonated beverages is a great way to consume came sugar.
This is going to be like the Shapes saga again. Backlash followed by the product returning to the shelves. #longliveblackdeath
Coke is failing to recognize that many consumers (both my wife and I included) actually PREFER the taste of Coke Zero to ANY other Coke product. It’s nice that it is zero calorie, zero carb, zero sugar, etc….but for us, it is about the taste. It is the best Coke product on the market. Period.
Oh no!! Coke Zero is a massive success despite its taste.
I would have thought Coke stopped being obsessed with taste after new Coke.
Taste and sugar are not the drivers. It’s brand.
Same as Troy above, Zero is the best coke ever. Do not replace it!!!
PEPSIMAX
vanilla is my flavour of the month, just love it
bottles just disappear off the shelves of my local IGA
I’m a massive Coke Zero fan, but let’s say it like it is. Sugar isn’t really the big issue: “Coca-Cola No Sugar is sweetened with aspartame and acesulphame potassium (sometimes called Acesulphame-K or Ace-K) which is also what Coke Zero and Diet Coke is sweetened with”.
Same stuff… This is all hype.
This amazes me how a company can miss read their customers. Seems like yet another panic decision. The question is will they be brave enough to bring back zero before the lost customers move on to a new favorite.