Coffee firm Di Bella banned from trademarking tagline used by rival Vittoria for four years
A coffee firm has been banned from trademarking two slogans on the grounds that a competitor had been using the very same phrases in its advertising for four years.
Di Bella Coffee tried to register ‘Di Bella Coffee, we know coffee’ and ‘Crop to cup, we know coffee’, despite apparently knowing that its rival, Vittoria Food and Beverage, has adopted the ‘we know coffee’ tagline since August 2010.
A Trade Mark hearing found Di Bella had made the trade mark application in bad faith.
