eHarmony introduce animated bubble faces in new member testimonial ads
Online dating service eHarmony has launched a new series of its member testimonial TV ads which aim to highlight how the service works.
Created by independent agency The Hallway, the campaign profiles members who talk about what they are looking for in a partner and what they like about eHarmony, while blue bubbles filled with faces of the opposite sex float around them.
https://www.youtube.com/watch?v=UOV0btjBERg
Great Job Hallway and ResDes, a subtle but significant improvement on a proven concept.
You gotta feel for the eHarmonies and RSVPs of the world. The boom time of the early and mid 00s has been and gone, and now singletons have facebook, Tinder and multiple other methods of connecting – for free – and no-one I know uses these sites any more.
To counteract the downturn, the strategy seems to be to raise prices and ensure one can’t do anything on these sites any more without handing over some moolah – but I’d argue this is driving even more users away.
I popped on to one of these sites recently, entered some very broad parameters and found that the available choices seemed to have diminished by about 70% from when I last looked, about 5 years ago.
Liza … the internet is dying.
My take out of this campaign is what a series of single people are looking for in a partner.
Doesn’t quite communicate to me if EHarmony actually works for them or anyone.