‘Coles and Woolies retail media reporting must change’: ACCC supermarket report
The ACCC has called for more transparency from Coles and Woolworths’ retail media arms, recommending new reporting and acknowledging some suppliers felt pressured into media deals.
The recommendation is one of 20 made by the ACCC in its final report, following a year-long investigation into the supermarket sector. The inquiry examined the pricing practices of the supermarkets, the relationship between wholesale and retail prices, and supplier contracts.
The final recommendation is that Coles and Woolworths should be “more transparent about how supplier funding contributions to their in-house retail media services are used.”
Surely all it would take to hold Coles and Woolworths to account here would be a whistleblower from a supplier who can demonstrate (via email or other form of comms) that they are being coerced into investing in retail media
With the increased government scrutiny on these two, surely there’s never been a better time for this sort of information to leak?