Coles launches Christmas campaign with Heston Blumenthal
Coles will begin its Christmas advertising blitz tonight, with celebrity chef Heston Blumenthal’s first TV ad for the supermarket brand.
The campaign follows the success of last year’s Christmas range created by Blumenthal and this year he features in the ad presenting his hidden orange Christmas pudding.
Blumenthal has also signed a multi-year deal with Coles to create exclusive products for the supermarket chain all year-round.
More Poms…. let the vitriol commence.
Looks like a Waitrose packet on the table?
Oops I commented too soon. It is.
Won’t last?
Boxes of his pine scented mince pies from last year were in $2 bins at Coles up until March
I love christmas
Is this the same distribution deal for his Waitrose products we saw last year (with the mince pies etc)? Big difference between on selling already made products for a UK chain and making things specific for this market.
Christmas pudding … consider me sold!
They couldn’t even cover up the Waitrose logo in post? Shoddy.
Well look, at least oranges down under are in season at Christmas time.
The Waitrose thing? It wont matter, because this will only be seen down under where they wont get it anyway. “Exclusive to Coles” means exclusive down under, because they don’t have Waitrose down there.
Even Heston has to induce himself at the head, so they know who he is down under.
Tried this last year, heaven on a plate, ahve already bought mine for this year!
The mince pies were pretty awesome though – got some last year and loved them
Candied orange filled puddings are absolutely beautiful. Amazingly delicious taste. Can’t wait to get mine/. Yummo.
Very sad 2 find that u use palm oil in your cooking…………… : (
Well I bought a Heston Christmas Pud and was eagerly awaiting Christmas to partake of same then I mistakenly looked at the ingredients and was shocked and really pissed off when I saw that you use Palm Oil, its got to go back, full refund and great disappointment. I’m sure Heston wouldn’t use Palm Oil in his Restaurants or in any of his famous Television Fantastic Food, many other things as I have watched, so why do you think that the great Australian Public should have to put up with unethical products. Shame on Coles and Heston. Jamie Oliver is going to Woollies and at least he claims to be ethical, we will wait and see.
Hello. As of 3 November unable to get a Christmas Pudding as they are sold out and no further supplies coming in. Are you aware of anywhere that has the orange Christmas Pudding in stock or can I get one on-line.
Where can I buy the Helston Blumental mince pies and puddings at Coles in the Illawarra.