Coles launches radio station with DMG hitting 14 million customers
Supermarket chain Coles has partnered with DMG Radio to launch a digital radio channel to be streamed throughout its 750 stores which it claims will hit 14 million customers each week.
Coles Radio marks the first partnership of its kind in Australia and DMG Radio CEO Cathy O’Connor said it demonstrates their broader focus on leveraging its broadcast and content creation skills beyond its own 
radio brands.
McDowell
“We are thrilled to be creating an innovative and world class in-store and digital radio experience for Coles and in joining with them to market the service to advertisers,” she said.
This type of thing has been tried a number of times over the years. Is there any particular reason why it would get traction this time, whilst other pilots / schemes have been withdrawn?
well done dmg for a great looking deal. it may finally bring some $ and attention to DAB+ radio in Australia
Coles is the Google of Australian retail IMHO – worth watching
My experience tells me……to gain distribution of a new product in Coles, our account team will be asked to reduce expenditure on TV, Digital,mainstream radio and outdoor etc…and “gun to the head” book an advertising package with us…….
So that explains why the music turned so crap at the Broadway coles these past weeks… Half played songs, commercials that broke up in middle of sound. To much noise.
I sure as heck wouldn’t play a songs like the ones listed in any retail environment, flies in the face of “retail subliminal listening”…
thanks for reminding me to wear EAR PLUGS in the supermarket.
Isn’t Chemist Warehouse / ARN already doing this? (Pretty well too I might add). Didn’t I book ads about 20 years ago on Woollies in store radio? Have these gurus walked around a supermarket lately and seen how many punters are already ear-phoned up listening to their own iPhones / streams? Not sure this is news?
I’d say Nova are good at programming music for consumers, but there’s more variables at play in programming music for a retail store. I’m not sure if Nova has the experience or appropriately programmed music library to draw from. Anecdote: shopping at Coles this morning with B52’s Love Shack playing. a 75+ y.o. woman looks at me and says “it’s about time they played some decent music.”