Telstra launches new connected future brand campaign ‘Count me in’
http://youtu.be/i_l2jFLH4P8
Australia’s largest telecommunications provider Telstra will this Sunday launch a new brand campaign built around the idea of a “brilliant connected future for everyone” to coincide with the men’s final of the Australian Open on Australia Day.
Inese Kingsmill director of corporate marketing at Telstra said the campaign, created by Interbrand and DDB Sydney, built on the telco’s 2011 rebrand and emphasised its role in connecting Australians.
“This brand campaign we are launching is the evolution of our brand journey”, said Kingsmill. “We have been connecting Australians for over 100 years and with that absolute clarity of purpose we took the time to reflect on what does that mean for our brand.
An amazing advert, well put together and a technology advert for a technology company…..no gimmicks, no crap! Well done DDB; catchy song too!
Nice little nod to head client on the screen @ 14″
good grief, every musical cliche…hipster whistling and cute folk singing…
nice looking spot otherwise.
Looks like ddb forgot how to use YouTube… Have they forgotten that a brand isn’t just a commercial?
Shame that telstra isn’t in the ad…. It’s ok if telstra want to promote apple, Samsung etc.
I want an LED suit. Where can I get one?
Such an interesting modern paradox. The haves and have nots of the digital age.
For those waiting on improvements to telecomms services in regional centres, this advertisement does little in the way of wanting these customers to join the happy “Count Me In” campaign.
It was around twelve months ago that Telstra let down many parts of Qld. It was such a fluke that we had all bar one of our mobiles with Optus which stayed working and all the emergency services were recommending to use Optus, all Telstra network was dead!
Thanks for nought Telstra
Love the song!
What’s it called? Can you purchase it from iTunes?
Pumpin blood by nonono