Features

Coles’ Lisa Ronson on the evolution of collectables and marketing through COVID-19

Today, Coles chief marketing officer Lisa Ronson kicks off her first major collectables campaign featuring miniature books by author Andy Griffiths. Here, she discusses with Mumbrella’s Zoe Wilkinson the evolution of collectables, how COVID-19 has changed Coles’ marketing, and if we will ever return to normal.

July 29, 2020 10:57

INTERVIEW

Lisa Ronson, chief marketing officer at Coles, (LR)
Zoe Wilkinson, journalist, Mumbrella (ZW)

ZW: What led you to choosing books for this collectable campaign?

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics
Andy Griffiths Coles Indigenous Literacy Foundation Lisa Ronson Little Treehouse Collectables
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