Coles pushes online shopping partnership with Taste.com.au in new Curtis Stone ad

Miranda Ward

January 7, 2015 1:08

Coles has launched a new Curtis Stone fronted summer campaign focusing on summer fruit and vegetables and meat perfect for the BBQ season.

The ad, created by Big Red, also pushes Coles’ Recipe to Cart partnership with NewsLifeMedia’s Taste.com.au, which allows users to shop from the recipe platform directly with Coles online.

https://www.youtube.com/watch?v=XXl6ZK25X7c

Coles marketing and store development director Simon McDowell said in a statement: “Coles’ partnership with Taste.com.au allows us to deliver a truly personal digital experience from meal and budget planning, recipe inspiration through to bench top delivery.”

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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3 COMMENTS

Machiavelli 7 Jan 15

Good idea….unless of course you do not shop at Coles…in which case you just alienated 39% of the grocery buying public.

Attention shoppers – mop and bucket to aisle 5 – someone put all their eggs in one basket and has just dropped them.

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AP 12 Jan 15

Copied Woolworths. This is to be expected.

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Don 12 Jan 15

Could you explain yourself Machiavelli.
I have no idea what you mean. If you’re in the communication business you’re obviously not very good, are you?

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