Coles to air new ‘Down, down and still’ ad tonight
Coles is continuing to drill home its ‘Down, down and still down” message in a new ad to air on TV tonight, Mumbrella can reveal.
The ad is launching to mark the first anniversary since Coles cut the price of Moro Olive oil. The advertiser did the same with milk in an ad that launched a fortnight ago.
“We are reminding customers that Coles is serious about cutting prices and when we say prices are down and staying down we mean it,” said Coles communications director Jon Church.
So I still find the ads annoying – but you can’t argue with their commitment to a theme. Good message on keeping the price where it is 1 year on. Well done.
Who is Coles kidding, food prices at Coles are so expensive and getting more and more expensive by the day. Apples $5.98 a kilo and same type of apples and better quality at Vic market for $2.50 a kg. Now Coles is advertising as providing the freshest fruit and veg, shame that they are still selling mouldy grapes and berries and I also found some bread with mould on it recently.
Hmm, I will keep going to the Vic market where prices are really low and products are all fresh.
Actually Carole, the produce is rarely fresher at the market. Most fruit and veg traders at the market don’t have refrigeration to keep their food fresh when stored overnight. They have a tarp they pull over their remaining produce and hope for the best. Just like the vast majority of them don’t grow their own fruit and veg either, they purchase from wholesalers. I accept that shopping at the Vic Market is more fun and at times, even cheaper, but just because you want the market’s fruit and veg to be fresher doesn’t make it fresher.
Define ‘fresh’.
If by fresh you mean kept in cold storage for an eternity, then brought out from their frigid tomb and stacked into the supermarket bins, then yeah; supermarket fruit and veg is ‘fresh’.
If by fresh you mean ‘picked quite recently’, then it’s not.
Supermarkets overseas manage to sell genuinely fresh fruit and veg. Supermarkets in France (for example) and certain US locations actually sell fresh fruit and veg that would rival anything you’d find at a farmer’s market. Fresh-fresh, not freshly transported from cold-storage fresh.
It can be done, but it isn’t done by our wonderful retail duopoly.
I think if you check with both Coles and Woolworths you’ll find that a huge percentage of their fresh fruit and veg goes straight from the farm to the supermarket. In many instances, their fruit and veg is in-store within hours of being picked. Why not ask them instead and get the real answer? If you check, you’ll soon realise Farmers Market fruit and veg is nearly always less fresh and older than the fruit and veg you buy in either Coles or WW.
ohhh hmmmm who do you think woolworths and coles buy their produce from? the farmers who have stores at farmers markets.
Good try Anonymous, but wrong.
Oh Hmmmm – I must admit, I’m no expert on the topic but skeptical that it comes ‘straight from the farm’, don’t they have regional distribution centers?
In any case my experience is simply that the quality of produce at WW and Coles is equal or lower to most vegetable/grocery stores and usually (except specials) much higher in price.
There is a price to be paid for convenience.
Regardless of whether its WW or Coles, a huge percentage of their fresh fruit and vegies go straight from the farm to the supermarket. And despite claims to the contrary, WW’s or Coles Fruit and veg doesn’t sit around a storage for days on end, no more than it sits gathering mould at the wholesale market. Whilst we all love to support the local greengrocer, we can’t just wish their fruit and veg to be fresher when in most cases it isn’t.
So the next debate is about fresh it seems.
Nice one Ted. Leading the market again