Collaboration: why do we make it so hard?
As creatives find themselves producing more work than ever before, a Mumbrella360 panel led by Admation asks why so many agencies are living in the dark ages when it comes to working with their clients.
In recent times, digital transformation has frequently made its way onto creative agencies’ ever-increasing list of services as they fight for relevance in a rapidly changing market.
It’s hardly surprising of course: as consultancies like Accenture and Deloitte increase their investments in marketing services, traditional creative agencies are facing an uphill task to keep pace.
‘There are better ways to work’ –the future of client-agency collaboration
However, what may come as surprising to many is that, despite agencies best efforts to transform business for their clients, many are still behind when it comes to their own.
Admation provides agency management software to help manage resources and creative projects and streamline the online approval workflow.
