Come on Barbie, let’s go partnering! But, don’t be a Ken in a Barbie World
Whether you’re looking to collaborate with Barbie, or collaborate elsewhere, what can be done to help your brand’s chances at success? Is this type of collaboration even worthwhile for brands, or does it only benefit Barbie?
Barbie: The Movie is one of this year’s biggest films. With the film’s arrival, it seems more and more brands are living in Barbie’s Dreamhouse.
Brands from a huge range of categories are jumping at the opportunity to say, ‘Hi Barbie!’, with brand collaborations from Chatime to Glasshouse, Airbnb and Xbox. However, finding the sweet spot where both brands benefit can be difficult. Whether you’re looking to collaborate with Barbie, or collaborate elsewhere, what can be done to help your brand’s chances at success? Is this type of collaboration even worthwhile for brands, or does it only benefit Barbie?
Collaborations are very exciting, good to hear these thoughts on effectiveness