Comedian Celia Pacquola educates a model on dehydration in campaign for Tetley
Comedian and actress Celia Pacquola is starring in a new series of ads for Tetley’s new cold water tea bags.
In the ads, Pacquola educates a model about the widespread dehydration of Australians and how the new Cold Infusions tea bags could make drinking water more interesting.
The campaign is based on the insight that nearly 80% of Australians are dehydrated. It also sees the launch of the new tagline ‘Thirst-Tea?’
The campaign was created by The Works, which won the creative account for Tetley in 2014.
Damian Pincus, founder and creative partner at The Works, said: “With a large percentage of people showing signs of dehydration during the day, we wanted to show how Tetley Cold Infusions can make water tastier. Celia Pacquola is the perfect ambassador for the range and brings an authenticity to the campaign that will resonate with our target audience.”
Gale McLardie, Tata Global Beverages sales and marketing director, said: “We’re excited about what our new Tetley Cold Infusions can do to help Australians enjoy drinking more water. The ‘Thirst Tea?’ campaign, with Celia at its heart, delivers our message in a fun-loving, down-to-earth way that fits with our consumers and the Tetley brand.”
The alongside the 30, 15 and six -econd TVCs, the campaign will be executed across OOH, digital and social media.
The OOH executions for Tetley Cold Infusions
Credits
Tata Global Beverages Sales & Marketing Director: Gale McLardie
Tata Global Beverages Brand Manager: Rowena Graham
Creative Partner: Damian Pincus
Creative Director: Nathan Bilton
Creative Lead: Chris Dwyer
Creative Project Manager: Mike Richardson
Planner: Lucy Batchelor
Head of Broadcast: Alistair Pratten
Content Director: Jake Ward
Artworker: Chris Hall
Production: Palpable
Executive Producer: Hamish Roxburgh
Director: Josh Logue
Offline: Joe Morris
Grade: Ben Eagleton
Post Production: Alt VFX
Sound: Sonar
Media: Wavemaker
Sex sells
Pretty disappointed in your latest ad..love celia but surprised she would be part of a tv ad that l find pretty demeaning..talking about hydration and the young model goes to drink seawater..was that necessary?..suggesting brains or beauty!
Even a dog knows not to drink salt water
In this add I want to know the brand of swimwear used in this add, thank you☺️???
Oops, forget the ad is about tea, a swimsuit made the impact instead!!! Maybe the agency should have concentrated on the product more.
What is the name of the sea water drinking model ??
I think it would have been a great idea. And absolutely would have stocked my shelves and lived on it over summer.
But the demeaning ad has infuriated me and I will never buy that, any tetly products EVER again
It is “water”, not “warda “.
I find females using the word demeaning to describe other females earning a living demeaning.
Or is it jealousy?
And those that get infuriated over a TV ad need to seek help.
So you critique the ad, are able to name everyone except the model in that ad, then bag her.
Would you like to give the models name, or how much Celia Pacquola’s management paid, or just Tetleys money.
How can you know all details of everyone EXCEPT the actors?
Obviously aimed at a male audience. Definitely sexist. A bit embarrassing really.
Very funny ad, well done to the two ladies in their starring roles, nailed it. Im sure some PR copper will complain but then they probably only laugh at cats playing with toys…
It does but humour keeps it memorable..
I also would like the brand and where to buy the swimsuit.
thanks
I’d like to know where the models swimsuit is from?
It makes me sick . The ad; and tea.
Btw. Tea naturally dehydrates
You’ve undone a gr8 job job with yr ad.
Sexualising women.
I bet it was written.and filmed by a man.
?????????????????????
Me too, I love it
We are men. We just want to know the name of the model and whether she will appear if we drink Tetley iced tea 🙂
Anyone know models name? For research purposes. Thanks
WATER Is spelt with T not D therefore it’s WA TER not WAH DA. please speak English.
Phoebe O Hanlan trust me took a while to find out lol but I got it cause she’s insanely gorgeous
Phoebe o hanlan
funny ad love it