When it comes to your personal brand, don’t let your identity be defined by others
If the series of high profile personal brand disasters over the past few months have taught us anything, it’s that preparation is key, explains Peter Wilkinson of the Wilkinson Group.
Commonwealth Bank’s Ian Narev, Australia Post’s Ahmed Fahour and Dreamworld’s Deb Thomas are all defined by events in which they lost control of the narrative. Their reputations, I think for at least the next five years, are tarnished.
The above cases are, in a way unfair, because each person is complex, gifted with many attributes, and shouldn’t be defined simplistically in media and social.
But the reality is, if you stick your head up sometimes you are going to take a whack. That’s why it’s important to prepare for such an eventuality.
Very interesting article. Another example: Alex Malley and the CPA Australia disaster is another case worthy of analysis, although perhaps unique because it may be a case of the organisation brand being sullied by the individual . . . ?!