Commbank goes against the flow to become Australia’s most valuable brand
Commonwealth Bank has been crowned Australia’s most valuable brand for the second year running, a distinction CMO Jo Boundy puts down to “some of the big bets” the banking giant has made recently in its marketing efforts.
The biggest of the Big Four topped the 2025 Kantar Brandz Top 40 Most Valuable Australian Brands, with a brand value of AU$47.74 million. It sits ahead of Australian software unicorn Canva, ANZ, Woolworths, and Telstra in the list.
The index has been quantifying the value of the world’s most powerful brands since 2006.
It’s pretty awesome that during a cost of living crisis banks are making enough money to invest in layer upon layer of middle management to come up with all of these cool ways to add value that no customer ever asked for.