Paramount ends 20 year relationship with WPP Media

June 5, 2025 10:09

After more than two decades working together, Paramount has cut ties with WPP Media, appointing Publicis as its new media agency.

According to Deadline, the decision was not the result of a regular agency review, and it “blindsided” many. Paramount executives relayed the news selectively within the business, and to some people externally, last Friday.

It comes as Paramount’s proposed merger with Skydance looms.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.