CommBank launches sci-fi style campaign to promote 24/7 fraud monitoring

May 17, 2019 4:04

Commonwealth Bank has launched a new campaign demonstrating the bank’s credentials in protecting customers against fraud.

The Blade Runner style ad takes place in a city resembling a microchip, where fraudulent activity is targeted by flying vehicles in glowing data streams.

The ad seeks to promote CommBank’s 24/7 security monitoring and technology.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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2 COMMENTS

Creative Hack 20 May 19

But who will monitor and protect us from the fraudulent actions of the Commonwealth Bank itself, as revealed by the RC into Banking? Given the re-elected government refused 26 times to hold a Royal Commission until forced into it, I can’t see them holding any of the banks to task.

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Jye Smith 21 May 19

Love it

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