CommBank puts creative out for pitch
'Doubt Never Did' from M+C Saatchi for CommBank
The Commonwealth Bank has put its creative account out for pitch, putting its 14-year-old relationship with M+C Saatch to the test.
The bank, which spent $266 million on advertising and marketing last year, is understood to be reviewing its creative capabilities after working with M+C Saatchi since February 2012, with the agency understood to be defending its account.
A Commonwealth Bank spokesperson said in a statement: “Like many large organisations, we regularly review our supplier partnerships as the needs of the business evolve. We are currently considering a range of partnerships.”
