CommBank turns a garden into a cricket pitch in new ad

Tim Burrowes

January 24, 2013 11:33

CommBank is continuing its “Summer of Can” advertising activity around its Cricket Australia sponsorship with another campaign promoting a competition for new Everyday Account openers to win $10,000.

The Change Your Everyday ad – created by M&C Saatchi – features a time lapse video of a miniature cricket pitch being built in a suburban back garden.

View the ad:

The promotion runs alongside a separate competition being run by CommBank around The Ashes.

Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

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2 COMMENTS

Hoin 24 Jan 13

A bit stupid to be starting a new campaign based on cricket when the Australia Day weekend is a day away and everybody will be back at work next week signalling the end of summer and the holidays.

I suspect that when everybody is back cooped up in their offices and having to take s*** from overbearing bosses they will be very bitter and resentful that they had to “change their everyday”.

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Cognitively DIssonant 25 Jan 13

Why isn’t the sightboard behind the bowler’s arm?

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