Commercial Radio Australia set to announce tender winners for first stage of programmatic push

May 31, 2016 10:12

Commercial Radio Australia is set to formally appoint Landsberry & James to implement the first stage of an industry wide media buying automation system, Mumbrella can reveal.

The move is likely to have major ramifications for a number of existing players already operating in the automation/programmatic radio space including Audionet, which has been working with ARN on the automation of on-air and Triton Digital, which is working with Southern Cross Austereo and Macquarie Media on the monetisation of their digital assets.

CRA has been quietly working on a tender process for much of the last six months with a number of parties invited to participate, with the process being led by Nova Entertainment CEO Cathy O’Connor.

Mumbrella understands CRA has informed the other participants in the process that they have been unsuccessful and that Landsberry & James will lead the first stage of the project, although the radio industry body declined to formally confirm this.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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