For too long, the digital advertising industry has treated brand safety as an issue to be managed reactively—an unfortunate side effect of programmatic complexity rather than a fundamental responsibility. But the reality is stark: every misplaced ad, every brand inadvertently funding harmful content, is a failure of our industry to uphold trust and integrity. Jonas Jaanimagi – IAB Australia’s tech lead, explains more.
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The brand safety imperative: Why the industry must take responsibility now
