How communications professionals can win the war against the robots
From the concerning rise of robo-journalism, to brands’ increasing use of chatbots, there’s no doubt robots are coming for your jobs. In this guest post, Hotwire’s Mylan Vu explains how media, PR and marketing professionals can protect themselves as we adapt to a new normal.
There’s something quite unnerving about them. First of all, they’re everywhere. You never know what they’re thinking or what they’re capable of. They can’t be trusted, they’re different, and of most concern, they’re taking our jobs. What’s next? Will they want voting rights and equal pay, too? Could one become the next US President, paving the way for others of their kind?
That’s right, I’m talking about robots.
Robots are, arguably, taking over the world and every aspect of our lives. From Roomba robot vacuum cleaners to automated reception desks and factory lines, it’s clear that an increasing number of labour-intensive or repetitive tasks are being replaced by robotic or automation technologies for cost-effectiveness, sustainability, and efficiency.
‘Being genuinely creative or innovative in strategic communications means using textbook theories as background music while linking crazy ideas with business goals. Fortunately, this is something no algorithm could replicate, and will distinguish humans from robots for years to come.’
I think the genuinely creative don’t use textbook theories – the best creatives I’ve worked with may or may not have had good book knowledge, but their intuition was out-of-sight. And that’s what drove their brilliance of their creativity.
Can a machine replicate that? Developing an algorithm for ‘outside the box’ thinking wouldn’t be too hard. Extracting quality solutions is the big question, but then again not all creative requirements are at the high-grade threshold that only the best intuitive minds can provide.
Win the war… you ever played Go?